Passionate About Pets

We start every day with one goal in mind: bring joy to the lives of pets, people and our planet. Our portfolio of award-winning, industry-leading brands is built around the principles of quality, innovation, safety, sustainability and customer satisfaction.

About Us

We start every day with one goal in mind: bring joy to the lives of pets, people, and our planet.

Our portfolio of award-winning, industry-leading brands is built around the principles of quality, innovation, safety, sustainability, and customer satisfaction. The commitment to these values is represented in our culture, our people, and the manner in which we conduct business. But it’s most evident in the products we create, represented across diverse categories such as cat toys and accessories, dog toys, pet beds, pet chews and treats, pet carriers, and travel accessories.

Our passion for pets comes easily, because pets are a part of our families too. When you spend quality time with a pet, you know the positive impacts are real. Your impulse to reciprocate that same level of love is what makes the relationship so dynamic. That's why it’s why we strive to make products that make their lives safer, more comfortable and more fun.

This goal is what bonds us, both as pet parents and as a company.

#1

Cat Toy Brand

#1

Pet Travel Carrier

80+

Design & Utility Patents

#1

Branded Pet Beds

45K

Points of Retail Distribution

#1

Scratcher & Catnip Brand

Pet Industry Leadership and Expertise

We bring 30 years of industry-leading expertise, arming our retail partners with insights and experience that keep them ahead of the curve when it comes to product trends and merchandising. Our sales, data, and market experts provide a “one-stop solution” when it comes to world class account service, category expertise and insights.

Industry Expertise

Retail Partnerships

Innovation Culture

Global Supply Chain

Better Products. Better Planet.

We’ve pioneered the use of sustainable, renewable and certified organic materials in our pet products. Whether sourcing catnip from our own internationally certified farms, reclaiming foam from pre-consumer products for fill in dog beds, or using recycled cardboard and renewable seagrass for our cat scratchers, PetWise is committed to providing the highest quality products produced with the most sustainable and planet-friendly production methods available.

Leadership Team

A profile photo of Mac Tillman

Mac Tillman

Chief Executive Officer

A profile photo of Mac Tillman

Mac Tillman

Chief Executive Officer

E. McDowell “Mac” Tillman is an enterprise-level operator and accomplished executive with over 25 years of diverse experience building and leading teams and brands throughout the global pet and consumer products industries. As CEO, Mac oversees the Company’s enterprise-wide operations and growth strategy, with a core focus on accelerating e-commerce initiatives and leveraging powerful insights to deliver products that resonate with today’s pet-parents. Additionally, he is also responsible for enhancing the Company’s brand portfolio and team development, as well as corporate culture. Mac joined PetWise in February 2024 from Alete Active Nutrition (“AAN”), a portfolio of sports nutrition brands designed by athletes, where he served as CEO since 2020. In this role, Mac helped grow AAN from one to four brands, tripling annual revenue in just three years. Prior to AAN, Mac spent ~10 years in the pet products space with Big Heart Pet Brands and Del Monte Foods, where he played pivotal roles with multiple iconic brands, including Milk Bone, Meow Mix, 9 Lives and Nature’s Recipe. Earlier in his career, Mac held senior-level positions at CamelBak and Timberland, having started his career with Procter & Gamble. Prior to the corporate world, Mac served honorably as a Major in the United States Marine Corps, having earned his B.S. in General Engineering from the U.S. Naval Academy. Mac also holds an MBA from Cornell University. He lives in Petaluma, California with his wife of 25+ years, his two children, and beloved pups—Peanut and Hazel.


A profile photo of Nate Romer

Nate Romer

Chief Financial Officer

A profile photo of Nate Romer

Nate Romer

Chief Financial Officer

Nate has spent over 20 years in corporate finance across a multitude of industries from mining to consumer goods and began his career with Fortune 500 companies such as General Electric. Nate focuses on being a strategic business partner across sales, marketing, and operations to drive value to our customers and consumers. A lifetime native of the Buckeye State, Nate feverishly follows Cleveland sports and University of Dayton basketball. He enjoys spending time golfing and serving his wife and two daughters amateur barbeque, especially after a day of skiing.


A profile photo of Jeff Sutherland

Jeff Sutherland

Chief Operating Officer

A profile photo of Jeff Sutherland

Jeff Sutherland

Chief Operating Officer

Jeff joins Petwise from Redbarn Products (“Redbarn”), a family-owned manufacturer of premium pet food, treats, and chews, where he served as President since August 2017. During his time at Redbarn, Jeff oversaw company-wide operations and helped grow the business significantly in less than five years. Prior to Redbarn, he held numerous senior roles in operations, marketing, and sales with Animal Supply Company, a leading distributor of wholesale pet products, and Central Garden & Pet, one of the country’s largest distributors of leading brands in the lawn, garden, and pet supplies sectors. Jeff, who attended Northern Arizona University, resides in Southern California with his wife, children, and three dogs.


A profile photo of Steve Jones

Steve Jones

Vice President, Sales

A profile photo of Steve Jones

Steve Jones

Vice President, Sales

Steve Jones recently joined PetWise as Vice President of Sales, leading our commercial efforts across all retail classes of trade. Steve comes to PetWise with nearly 25 years of sales experience across Food & Beverage, Consumables and most recently Consumer Electronics and Mobile accessories. During his lengthy sales career, he has successfully worked with many channels such as Mass, Club, Electronics, eCommerce, Office Super Stores and Drug across the Americas and EMEA. Steve is originally from Tampa, FL and attended the University of South Florida where he studied Business Administration. Steve lives in the Bay Area with his wife, three kids and Rosey – their spoiled Havanese puppy. When he’s away from the office, Steve loves being outdoors, traveling with his family and enjoys staying very active.


A profile photo of Kate Haering

Kate Haering

Vice President, Human Resources

A profile photo of Kate Haering

Kate Haering

Vice President, Human Resources

Kate joined the PetWise family in 2016 as Vice President of Human Resources. Kate is responsible for every step of the employee experience, including hiring, benefits and culture. She and her team strive to ensure each team member has a positive work experience whenever they walk in the door or flip open their laptop from the home office. She’s uniquely talented at creating a fun and collegial culture for our teams across the US, keenly aware of how a positive work environment translates to successful business. She’s built up over 20 years of experience in the HR and employee experience world. A proud graduate of UC Santa Barbara, Kate spends her free time enjoying the beauty of Marin County with Petal, her yellow lab.


A profile photo of Genevieve Savaiano

Genevieve Savaiano

Vice President, eCommerce

A profile photo of Genevieve Savaiano

Genevieve Savaiano

Vice President, eCommerce

Genevieve Savaiano serves as Vice President of eCommerce at PetWise, where she leads the commercial strategy across all digital marketplaces. Under her leadership, Genevieve and her team are committed to thoughtfully showcasing PetWise's portfolio of brands and products, ensuring a seamless and engaging online experience for both shoppers and retail partners. With 15 years of experience in the CPG industry, Genevieve brings a wealth of expertise in business management, integrated marketing, financial oversight, account management, and supply chain innovation. She has an extensive background in the baby care category, which she now applies with passion to the “other baby” category in pet care. Originally from Chicago, Genevieve resides in the Greater Seattle Area with her husband and their pets: two dogs, Watson and Finn, and their cat, Zoey.


Join the PetWise Team

Do you love pets and the joy that they bring into our lives? Do you want to become part of a fast growing, innovative company with a supportive, inclusive culture? If so please explore our job listings and come join the global PetWise family!

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