Passionate About Pets

E. McDowell “Mac” Tillman is an enterprise-level operator and accomplished executive with over 25 years of diverse experience building and leading teams and brands throughout the global pet and consumer products industries.

As CEO, Mac oversees the Company’s enterprise-wide operations and growth strategy, with a core focus on accelerating e-commerce initiatives and leveraging powerful insights to deliver products that resonate with today’s pet-parents. Additionally, he is also responsible for enhancing the Company’s brand portfolio and team development, as well as corporate culture.

Mac joined PetWise in February 2024 from Alete Active Nutrition (“AAN”), a portfolio of sports nutrition brands designed by athletes, where he served as CEO since 2020. In this role, Mac helped grow AAN from one to four brands, tripling annual revenue in just three years. Prior to AAN, Mac spent ~10 years in the pet products space with Big Heart Pet Brands and Del Monte Foods, where he played pivotal roles with multiple iconic brands, including Milk Bone, Meow Mix, 9 Lives and Nature’s Recipe.

Earlier in his career, Mac held senior-level positions at CamelBak and Timberland, having started his career with Procter & Gamble. Prior to the corporate world, Mac served honorably as a Major in the United States Marine Corps, having earned his B.S. in General Engineering from the U.S. Naval Academy. Mac also holds an MBA from Cornell University.

He lives in Petaluma, California with his wife of 25+ years, his two children, and beloved pups—Peanut and Hazel.

Steve has spent the last two decades holding many C-Level positions for companies in a variety of industries, the majority being in consumer goods businesses. Steve has also had roles in private equity sponsored companies. Steve is a CPA (New York-inactive), has sat on various boards and has been a member of YPO (Young Presidents Organization) since 2004. Away from the office, Steve spends time with his family at home, playing golf, watching sports and spending as much time with their pup Luna, (a sweet 2-year-old Cavachon) as he can. Steve will be splitting his time between both the WW Colorado office and Novato.

Jeff joins Worldwise from Redbarn Products (“Redbarn”), a family-owned manufacturer of premium pet food, treats, and chews, where he served as President since August 2017. During his time at Redbarn, Jeff oversaw company-wide operations and helped grow the business significantly in less than five years. Prior to Redbarn, he held numerous senior roles in operations, marketing, and sales with Animal Supply Company, a leading distributor of wholesale pet products, and Central Garden & Pet, one of the country’s largest distributors of leading brands in the lawn, garden, and pet supplies sectors. Jeff, who attended Northern Arizona University, resides in Southern California with his wife, children, and three dogs.

Aimee has led our innovation and product development organization since 2013, responsible for setting the strategic vision for our cat, dog and bedding product categories. She and her team of designers and creators have established PetWise as a leader in bringing some of the industry’s most innovative products to market. She also manages our in-house creative services team, responsible for brand management, merchandising and content development. Prior to joining the PetWise family, Aimee led product design and innovation for leading players in the consumer home products space, including Meyer Corporation, Elsa L and Illuminations. A Northern California native, Aimee earned a degree in Business from Sonoma State University and currently lives in the North Bay with her husband, two children, Finn the cat and Charlie the dog.

Steve Jones recently joined PetWise as Vice President of Sales, leading our commercial efforts across all retail classes of trade. Steve comes to PetWise with nearly 25 years of sales experience across Food & Beverage, Consumables and most recently Consumer Electronics and Mobile accessories. During his lengthy sales career, he has successfully worked with many channels such as Mass, Club, Electronics, eCommerce, Office Super Stores and Drug across the Americas and EMEA. Steve is originally from Tampa, FL and attended the University of South Florida where he studied Business Administration.  Steve lives in the Bay Area with his wife, three kids and Rosey –  their spoiled Havanese puppy. When he’s away from the office, Steve loves being outdoors, traveling with his family and enjoys staying very active.

Kate joined the PetWise family in 2016 as Vice President of Human Resources. Kate is responsible for every step of the employee experience, including hiring, benefits and culture. She and her team strive to ensure each team member has a positive work experience whenever they walk in the door or flip open their laptop from the home office. She’s uniquely talented at creating a fun and collegial culture for our teams across the US, keenly aware of how a positive work environment translates to successful business. She’s built up over 20 years of experience in the HR and employee experience world. A proud graduate of UC Santa Barbara, Kate spends her free time enjoying the beauty of Marin County with Petal, her yellow lab.