Passionate About Pets

Kevin joined PetWise as Chief Executive Officer in 2012, bringing more than 25 years of experience in the pet and consumer goods space. Prior to joining the PetWise family, he served as President at EK Success, a market leader in the arts & crafts space. He also spent 12 years as Senior Vice President of Sales & Marketing for Central Garden & Pet, a leader in the pet and consumer goods category. Kevin currently serves as a Board Member with the American Pet Products Association (APPA) and the Animal Rescue Foundation (ARF). Kevin is a proud alumnus of the University of Northern Iowa, where he earned a degree in Business Administration. Away from the office, Kevin spends time and travels with his family, sneaks in a few rounds of golf and hikes the hills of the Bay Area with Coco the family dog.

Steve has spent the last two decades holding many C-Level positions for companies in a variety of industries, the majority being in consumer goods businesses. Steve has also had roles in private equity sponsored companies. Steve is a CPA (New York-inactive), has sat on various boards and has been a member of YPO (Young Presidents Organization) since 2004. Away from the office, Steve spends time with his family at home, playing golf, watching sports and spending as much time with their pup Luna, (a sweet 2-year-old Cavachon) as he can. Steve will be splitting his time between both the WW Colorado office and Novato.

Jeff joins Worldwise from Redbarn Products (“Redbarn”), a family-owned manufacturer of premium pet food, treats, and chews, where he served as President since August 2017. During his time at Redbarn, Jeff oversaw company-wide operations and helped grow the business significantly in less than five years. Prior to Redbarn, he held numerous senior roles in operations, marketing, and sales with Animal Supply Company, a leading distributor of wholesale pet products, and Central Garden & Pet, one of the country’s largest distributors of leading brands in the lawn, garden, and pet supplies sectors. Jeff, who attended Northern Arizona University, resides in Southern California with his wife, children, and three dogs.

With over 2 decades in the industry, John has had a long and successful career in building and scaling ecommerce retailers including 9 years as a GM with Amazon in the US and Europe. Most recently, John was the Chief Merchant at Zulily.com where he led Merchandising, Planning, Site Merchandising, and Business Development. He brings extensive experience in P&L management, team building and development, ecommerce product merchandising, product development, and process implementation / improvement. John prides himself as someone who has a consistent track record of delivering results and building top performing teams.

Aimee has led our innovation and product development organization since 2013, responsible for setting the strategic vision for our cat, dog and bedding product categories. She and her team of designers and creators have established PetWise as a leader in bringing some of the industry’s most innovative products to market. She also manages our in-house creative services team, responsible for brand management, merchandising and content development. Prior to joining the PetWise family, Aimee led product design and innovation for leading players in the consumer home products space, including Meyer Corporation, Elsa L and Illuminations. A Northern California native, Aimee earned a degree in Business from Sonoma State University and currently lives in the North Bay with her husband, two children, Finn the cat and Charlie the dog.

Steve Jones recently joined PetWise as Vice President of Sales, leading our commercial efforts across all retail classes of trade. Steve comes to PetWise with nearly 25 years of sales experience across Food & Beverage, Consumables and most recently Consumer Electronics and Mobile accessories. During his lengthy sales career, he has successfully worked with many channels such as Mass, Club, Electronics, eCommerce, Office Super Stores and Drug across the Americas and EMEA. Steve is originally from Tampa, FL and attended the University of South Florida where he studied Business Administration.  Steve lives in the Bay Area with his wife, three kids and Rosey –  their spoiled Havanese puppy. When he’s away from the office, Steve loves being outdoors, traveling with his family and enjoys staying very active.

Kate joined the PetWise family in 2016 as Vice President of Human Resources. Kate is responsible for every step of the employee experience, including hiring, benefits and culture. She and her team strive to ensure each team member has a positive work experience whenever they walk in the door or flip open their laptop from the home office. She’s uniquely talented at creating a fun and collegial culture for our teams across the US, keenly aware of how a positive work environment translates to successful business. She’s built up over 20 years of experience in the HR and employee experience world. A proud graduate of UC Santa Barbara, Kate spends her free time enjoying the beauty of Marin County with Petal, her yellow lab.

John came on board as Vice President of E-Commerce & Digital Marketing in 2021. He’s responsible for leading the growth of our E-Commerce business, in addition to stewarding PetWise through our exciting period of digital evolution. John has developed over 20 years of digital, marketing and E-Commerce experience from both the corporate and agency side, leading global marketing and digital experience for brands such as Dolby and Dell. A native San Franciscan and lifelong Giants fan, John earned a degree in History from the University of Southern California, and spends his time enjoying Northern California weekends with his wife, teenage daughter and Rosy, the family’s menacing dog.