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Innovation, Durability and Fun!

Recognized as one of the most innovative and creative brands in the pet industry, we’re committed to providing fun and memorable pet experiences, with safe toys that stand up to tough play.

For more information, visit the goDog website.

Our Product Categories

  • Chew Guard Technology™

    Our most popular toys! A wide selection of distinctive characters, all made with Chew Guard Technology™

  • Silent Squeak™ Toys

    Our unique ultrasonic toys! These plush toys are made with squeakers tuned to a frequency out of human hearing range, but still fun for your pup!


Get Connected with GoDog

What Makes goDog Different?

  • Our proprietary manufacturing process adds a durable tear-resistant liner and reinforced seams to our soft plush, allowing them to stand up to rough play and last longer than your average plush dog toy, guaranteed!

  • Our patented silent squeakers are tuned to an ultrasonic frequency outside the human hearing range, but is still fun for dogs! Fun for dogs and easy on the ears for their pet parents.

  • All of our products comply with the most rigorous child and pet safety standards.

  • Our goal is to make the best products in the world, and we back that up with an unprecedented customer guarantee. If our customers’ toy doesn’t last longer than a standard plush toy, we’ll provide a free, one-time replacement per household.

    For more information or to submit a claim click here: The Chew Guard Guarantee

Highest safety standards in the industry

We value your pet’s safety and the safety of everyone around your pet. Yes, even the little ones running around grabbing everything in sight. That’s why we design our products to meet child safety standards and then test against those standards to ensure every product meets our rigorous requirements.

What We Require
Pull Testing:

All appendages, like ears and tails, must pass a 15-pound pull test to ensure they do not become a choking hazard.

Secure Battery Doors:

Battery doors accessible to pets require a tool to open because batteries can be harmful, even fatal, if swallowed.

Protected Electronic Modules:

Electronic modules in sewn-in toys require redundant protection because the batteries and electronic components can be harmful if swallowed.

What’s Not Allowed
Small Parts:

All accessible components must be larger than 1 3/4″ because small parts can be a choking hazard.

Sharp Points:

Wires, structural elements and zip ties must be trimmed or twisted, so there are no exposed sharp points.

Small Round Holes:

Holes and opening must be smaller than 1/4″ or larger than 1/2″ because round openings between these sizes can trap small fingers, possibly cutting off circulation.

Exposed Springs:

Spring coils must be covered because if exposed they can pinch skin and pull fur.

Long Strings or Elastic Cords:

All strings must be shorter than 11 3/4″ and all elastic cords must be shorter than 6″ because anything longer can be a strangulation hazard.

Large Openings:

Opening in toys must be smaller than 3 1/2″ or larger than 9″ because openings between these sizes can fit a pet’s or child’s head, and they could get stuck.


Magnets can be harmful, even deadly, if swallowed.

Interested in carrying goDog at your retail store?