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Meeting All Your Pet’s Needs

TrustyPup products are designed with one thing in mind: the health and well-being of your canine companion. Whether your dog is playing, resting or on the move, our products are known for their innovation, style, environmental responsibility and value.

Our Product Categories

  • Dog Toys

    A rich assortment of fun and cuddly toys, built to last, safe for everyone and backed by our 100% satisfaction guarantee

  • Pet Travel

    Innovative and affordable solutions that let your dog travel safely and comfortably

  • Dog Beds

    A wide selection of best selling styles at the right price, letting you and your pup rest easy.

What Makes TrustyPup Different?

  • Our #1 commitment is safety. That’s why we design our products to meet child safety standards and then meticulously test to ensure each product meet our rigorous requirements.

  • We’ve pioneered the use of recycled, reclaimed, organic and sustainable materials for pet products. TrustyPup is known for creating stylish, high quality and affordable products, while staying true to our sustainability roots.

  • Our proprietary technology and unique manufacturing process adds super tough and durable materials to our plush toys, allowing them to withstand rough play and tough treatment

  • Our patented squeaker technology that tunes squeaker toys to a frequency outside of the human hearing range but is still audible for dogs! Fun for dogs and easy on the ears for their pet parents.

  • Our goal is to make the most durable products in the world, and we back that up with a customer guarantee. If our customers’ toy doesn’t last longer than a standard plush toy, we’ll provide a one-time replacement.

Highest safety standards in the industry

We value your pets safety and the safety of everyone around your pet. Yes, even the little ones running around grabbing everything in site. That’s why we design our products to meet child safety standards and then test against those standards to ensure every product meets our rigorous requirements.

What We Require
Pull Testing:

All appendages, like ears and tails, must pass a 15 pound pull test to ensure they do not become a choking hazard.

Secure Battery Doors:

Battery doors accessible to pets require a tool to open because batteries can be harmful, even fatal, if swallowed.

Protected Electronic Modules:

Electronic modules in sewn in toys require redundant protection because the batteries and electronic components can be harmful if swallowed.

What’s Not Allowed
Small Parts:

All accessible components must be larger than 1 3/4″ because small parts can be a choking hazard.

Sharp Points:

Wires, structural elements and zip ties must be trimmed or twisted so there are no exposed sharp points.

Small Round Holes:

Holes and opening must be smaller than 1/4″ or larger than 1/2″ because round openings between these sizes can trap small fingers, possibly cutting off circulation.

Exposed Springs:

Spring coils must be covered because if exposed they can pinch skin and pull fur.

Long Strings or Elastic Cords:

All strings must be shorter than 11 3/4″ and all elastic cords must be shorter than 6″, because anything longer can be a strangulation hazard.

Large Openings:

Opening in toys must be smaller than 3 1/2″ or larger than 9″ because openings between these sizes can fit a pet’s or child’s head and they could get stuck.


Magnets can be harmful, even deadly, if swallowed.

Complete Needs System®

Simply put, we design our products based on the emotional, instinctual and physical needs of your dog. It guides the way we create products, and we prominently feature the system on our packaging to educate consumers so they’re confident they’ve made the right choice for their dog.

TrustyPup Complete Needs Wheel

Interested in carrying TrustyPup at your retail store?